Frequently asked questions about digital loyalty cards
Everything you need to know about LoyPass.
What is LoyPass?
LoyPass is a digital loyalty solution for independent shops. Your customers add their card straight into Apple Wallet or Google Wallet, and you scan a QR code on each visit to add stamps or points.
What is a digital loyalty card?
A digital loyalty card replaces the paper punch card with a card saved in the customer's phone (Apple Wallet or Google Wallet). They always have it on them and can't lose it, and you update it remotely. With LoyPass it's added by scanning a QR code — no app to install.
How much does LoyPass cost?
LoyPass costs €29 per month, everything included: unlimited customers, Apple & Google Wallet cards, push notifications, analytics dashboard and priority support. No hidden fees, no commitment. No VAT charged (reverse charge, art. 283-2 of the French Tax Code). More than one shop? The 2nd shop costs €14.50 a month. Each one after that costs €9 a month. Every shop has its own space.
Am I tied in if I subscribe?
No. LoyPass has no commitment: you can cancel any time from your dashboard. We also offer a 14-day money-back guarantee — if LoyPass isn't right for you within the first 14 days, email contact@loypass.fr and we refund you in full.
How do my customers sign up?
They scan a QR code that's unique to your shop (displayed at the counter or shared online), enter their name and email, and the card is added to their mobile wallet automatically. Nothing to download.
Does it work on iPhone and Android?
Yes. On iPhone the card goes into Apple Wallet, on Android into Google Wallet. Both are supported natively.
Stamps or points — what's the difference?
Stamps are simple: one visit, one stamp; after X stamps the customer gets their reward. Points give you more room: you set how many points a visit earns and where the reward threshold sits.
How do I scan my customers?
Open the scanner from your LoyPass dashboard and scan the QR code on your customer's wallet card. The stamp or points are added instantly.
How do push notifications work?
You can send messages straight to your customers' phones through their wallet card. It shows up as an ordinary notification, on the lock screen, with nothing for them to install.
How does Nearby work?
In My business › Nearby, you enter your shop’s address and a short message. When a customer with your card walks near your shop, their iPhone shows your card on the lock screen, with your message. Every card your customers already have gets it, without asking them anything.
Does LoyPass know my customers’ location?
No. The customer’s phone recognises the place on its own, and it tells no one. Neither you nor LoyPass knows where your customers are.
What about Nearby on Android?
On Android, Google Wallet handles it: Google shows its own notification and decides when to show it.
Does Nearby cost extra?
No. It’s included in the €29 per month, like notifications and everything else. There are no add-ons and no tiers.
How do automatic Google reviews work?
One to two hours after their visit, your customer receives a notification inviting them to leave a Google review. LoyPass sends the invitation: it never writes or generates a review — your customer writes their own, if they feel like it. The same customer is only asked once every 7 days, so they don't get tired of it. You turn this on or off in My business, under Links on the back of the card, by pasting your Google listing link there.
Can I customise my card?
Yes, completely. You choose the card name, the colours (background and text), your logo, the programme type (stamps or points) and the reward. You see it all in a live preview as you go.
How do I cancel my subscription?
In your space, tap My business, then Subscription and invoices, then Manage subscription. You'll be taken to the Stripe portal where you can cancel in one click. No commitment.
Is my data secure?
We protect it with concrete measures: encrypted connections (HTTPS), data encrypted at rest, restricted access to data, and a database hosted by Supabase in Switzerland. Payment goes through Stripe (PCI-DSS certified): we store no card details. The details are in our privacy policy.
Do I need an app or any hardware?
No. Your customers install nothing — the card goes straight into Apple Wallet or Google Wallet. On your side there's no hardware to buy: you scan your customers' QR codes from your own smartphone, through the LoyPass dashboard.
What does LoyPass do about the GDPR?
LoyPass is published by S-MK HOLDING LLC, a company governed by US law. Data is hosted in Switzerland (Zurich): Switzerland is covered by a European Commission adequacy decision, which permits this transfer without further formalities, and processing remains subject to the GDPR. Connections are HTTPS-encrypted, payments are handled by Stripe and no card details are stored. A data processing agreement (DPA) is available at loypass.fr/dpa.
Which businesses is LoyPass suited to?
Any local business that wants its customers back: coffee shops, restaurants, bakeries, hair salons, beauty salons, florists, food trucks and more. If you can reward loyalty, LoyPass fits your programme — in stamps or in points.
Is LoyPass an alternative to the paper punch card?
Yes. LoyPass replaces the paper card — the one people forget or lose — with a card that's always in the customer's phone. You also gain push notifications, automatic Google review requests and a dashboard to see what's working, none of which paper can do.